You can further optimise the search results by going to Settings > Merchandising.
Further merchandising capabilities are coming soon.
Pre-Search Search Overlay Content
When using the "Overlay" integration option, an overlay is shown when the search box is focused.
Before any search term has been provided Hyper Search will display a list of popular searches and recent searches if available.
Additionally, you can use this space for marketing purposes by adding your own HTML to the Search Content field.